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12-Mar-2010 02:47:00 GMT
Indian Premier League, 2010

Broadcasters - IPL Dispute Resolved to Carry IPL News

Mumbai: When Lalit Modi first announced newly stringent norms for the media in the lead-up to the IPL's third edition, everyone and his uncle expected a climb-down from one of the parties at some stage.

As the IPL dates drew closer, it seemed inevitable that last minute wrangling and maneuvering would ensue, while nobody was in doubt that eventually the news channels would telecast the IPL. The only question was if the dispute would be resolved before the IPL started. The IPL was too big an event for the News channels to ignore, and the News channels were needed by the IPL to create and hype the buzz around it more.

With all the aura of a magician pulling a rabbit out of the hat for the audience, Modi has done it again.

At 2 a.m. on the 12th of March, Modi announced via his twitter feed that the impasse between the NBA (National Broadcasters Association) and the IPL was over, and that the news channels would broadcast the IPL.

Modi said that all issues with the NBA have been resolved and gave his "sincere thanks" to the NBA for making it happen.

He however, didn't specify what the new conditions were or whether any conditions that angered the NBA had been changed.

According to an earlier twitter feed of Modi, the impasse had no longer centred around news but around how many shows the channels could launch around the IPL and how much footage they could use.


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