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Mumbai: Indian off-spinner Harbhajan Singh was on Tuesday signed up by broadcaster Neo Sports as its brand ambassador to promote cricket in the country.
Harbhajan, who starred with his five-for in the final of the tri-series against Sri Lanka, was happy with his new role.
"It is a privilege to be associated with Neo Cricket as their brand ambassador. We share a common passion which is cricket. The channel is bringing cricket to the homes of every Indian cricket fan.
"I am glad to be the medium of reaching out to the cricket crazy fans of India to promote the cricketing season on Neo Cricket," he said.
Abhishek Verma, Head, Marketing and Communications, Neo Sports said, "Choosing a seasoned cricketer like Harbhajan as the brand ambassador of our channel was obvious as his competent personality and sportsman spirit complements with our brand persona.
