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20-Jan-2024 10:00:00 GMT
Indian Premier League 2024

IPL breaks sponsorship records, TATA retain sponsorship right

New Delhi: The Board of Control for Cricket in India (BCCI) on Saturday awarded the title sponsorship rights for the Indian Premier League (IPL) to TATA Group for a period of five years.

The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of Rs 2500 crore, the highest-ever sponsorship amount in the history of the league.

The TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023 and is also the title sponsor of the Women's Premier League, the biggest women's T20 league in the world.

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